Insights on onboarding, experimentation, and building apps that convert.
Most apps lose the majority of users before they even see the core product. Here is what actually moves the needle on conversion, and why your onboarding flow is the biggest lever you are not pulling.
Your onboarding flow is the front door to your product. A small improvement there compounds across every user who ever downloads your app.
You can debate what users want forever. Or you can test it and know for sure. Here is why A/B testing is the most underused superpower in mobile development.
Most teams obsess over paywall optimization but ignore the flow that determines whether users ever reach the paywall in the first place.
Guessing what works is a losing strategy. Testing and getting real data is the only way to know. Here is why experimentation should drive every product decision you make.